TUMI is embarking on a comprehensive global loyalty transformation. The initiative's primary objectives are to unify and enhance customer experiences, expand the customer database, drive increased purchase frequency, and enable scalable loyalty solutions across the broader Samsonite brand portfolio. By integrating loyalty, identity, data, personalization, digital media, and analytics into a seamless system.
Emotional Opening Video. The goal is to Create a powerful, emotionally driven video that showcases why we are the right partner.
emotional opening video.
Key Tasks:
Scriptwriting – Draft final script with narration and on-screen text.
Storyboarding – Visual layout of scenes (personas, TUMI lifestyle, Epsilon tech, emotional moments).
Asset Gathering – Collect existing footage or source new visuals that reflect TUMI's luxury and audience personas.
Music Selection – Choose or license a cinematic score.
Video Production – Edit, animate, and produce final video.
the deck.
Goal: Deliver a sharp, compelling pitch deck that tells a cohesive story.
Key Tasks:
Narrative Framework – Develop the story arc:
Opening (video)
TUMI audience understanding
Why Epsilon (capabilities)
Persona journey
Partnership opportunity
Slide Drafting – Build slides with minimal text, strong visuals, and consistent style.
Design Enhancements – Apply premium visual polish aligned with TUMI aesthetics.
Embed Video + Journey – Seamlessly incorporate video and persona journey components.
Rehearsal + Feedback – Dry run and stakeholder input loop.
